This is Marketing: You Can't Be Seen Until You Learn To See

This is Marketing: You Can't Be Seen Until You Learn To See Review

THE FINANCIAL TIMES BOOK OF THE MONTH

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Title:This is Marketing: You Can't Be Seen Until You Learn To See

    Some Testimonial About This Book:

  • BookOfCinz

    As someone who works in Marketing and Communications, I thoroughly enjoyed reading, learning and getting some reinforcements on things I already knew. I have been a practicing Marketer for the last 8 ...

  • Laura Noggle

    Nice recap and refresher on where you need to be mentally in your marketing approach. It's hard to write about marketing consistently (as Godin does), especially as it is always changing and slippery...

  • Nessy Dimitrova

    I read this book thanks to Blinkist.The key message in these blinks:With the rise of the internet and the fall of the monolithic mass media, marketers can no longer rely on advertising alone. Instead,...

  • Jurgen Appelo

    Reads like a summary of design thinking, lean startup, and his previous marketing books....

  • Kirill

    This book summarizes the current state of marketing according to Seth Godin. It references ideas that stood through time, like Crossing the Chasm by Geoffrey Moore, as well as a lot of things Seth wro...

  • Matthew

    I struggled with this one. On the one hand, there were a number of helpful concepts. On the other hand, those concepts felt so widely varied that it was difficult to find a thread or theme that wove t...

  • Austin Bennett

    Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve the...

  • Angela

    Seth continues his quest to make marketers better people. This book covered way too many concepts for its 250 pages - which left me wanting more. However, enough ideas are explained with enough depth ...

  • Srinath

    The best book on marketing yet! Its content is highly relevant in the digital era as well as timeless!Covers a broader spectrum of marketing stuff (broader than Al Ries' and Jack Trout's Positioning f...

  • Pawe? Górski

    Totally in love with this book. Best marketing book I’ve read. Seth Godin uses a very simple language, short, blog-style chapters, and examples easy to understand for everything. It’s definitely n...