Blink: The Power of Thinking Without Thinking

Blink: The Power of Thinking Without Thinking

Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.

Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.

Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.

Title:Blink: The Power of Thinking Without Thinking
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  • Here's Blink in a nutshell:Split decisions can be good; better than decisions where we take a lot of time to carefully weigh our options and use scientific evidence. Except when they're not.Rapid cogn...

  • As an empirical psychologist by training, I get very annoyed at journalists who simplify things to the point that its no longer even remotely accurate. Such is the case for Blink. This is especially a...

  • Blink is- what all the stories, case studies, and arguments add up to- an attempt to understand the magical and mysterious thing called Judgement. Its basic premise is: split second decisions (snap ...

  • I think this book wins my prize for Most Easily Misinterpreted to Serve Personal Agendas. Gladwell gets so into the interesting details of the case he's building, he really doesn't emphasize the final...

  • I would put this book in the category of "Freakonomics" and "The Tipping Point." By the same author as the latter title, Malcolm Gladwell, the purpose of this book is to weigh the advantages as well a...

  • O, to have the writing career of Malcolm Gladwell. The man pulls interesting case studies from academic research and news headlines, spins it into a book under a general theme, and blammo! He has a be...

  • Much like the reason behind my majoring in Economics, I like Gladwell because he opens my mind to new ideas and new ways to think. Much like Economics, I believe he's far from perfect, but I really en...

  • I generally distrust anyone who says that they ‘go-with-their-gut’. But when the company I work for announced a major decision a few years back, I instantly said, “This is going to be a huge mis...

  • This was a big best-seller for Gladwell. He posits that much of the time we make decisions, reach conclusions in a sort of pre-conscious manner that he calls “thin-slicing.” That means taking a ve...

  • so i bought this book in boston's logan airport about 10 minutes before i had to board a flight to seattle. the bookstore was limited; i didn't want to have to work to get interested. and the first 10...

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