The Revenge of Analog: Real Things and Why They Matter

The Revenge of Analog: Real Things and Why They Matter

One of Michiko Kakutani's (New York Times) top ten books of 2016

A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.

David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.

Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

Title:The Revenge of Analog: Real Things and Why They Matter
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  • 1.5* rounded down. Focusing each chapter on a specific company helps narrow the focus on larger industries to useful, specific anecdotes, but has the unfortunate effect of sounding like breathless adv...

  • This one was an interesting read about the cancer-spreading nature of our unified reliance on ever-evolving technology. Some parts do drag a tad (like the parts about paper and online storefronts ship...

  • The personality of the author (sensed through his comments) was close to unpleasant. I managed to go through about 1/2 of the book and returned my digital audio file back to the library as soon as i r...

  • Hilariously, despite several pointed statements in the work that this is better read in analog form, I read it because it was distributed to my Kindle as a galley review copy. I get it, I really do--t...

  • Subject-wise, the book was intriguing.... but for some reason, the tone of the writing just didn't resonate with me. I felt that, if this book and I were at a party, and we were having a conversation,...

  • This is a fascinating examination of aspects and products that we tend to consider over and done with in the digital age. Turns out some things might have more longevity than we think. Author Sax divi...

  • This book would make a great article in the New Yorker, or the Sunday NYT magazine. Just the intro, a few paragraphs from the 1st chapter, a few paragraphs on education/tech failure, and a good bit fr...

  • I have been waiting for a book to come out that says exactly this. I couldn't believe people are still doing film, but when I googled "lomography," I can see why. And I can see "happy accidents" with ...

  • Wow! A fascinating book for a modern-day digital junkie who remembers (a lot of) the analogue past and still keeps a lot of analogue material in his life. This book is an appreciation of the analogue ...

  • My personal involvement in the digital revolution made me extremely interested when I encountered journalist David Sax’s book, The Revenge of Analog. He follows the trend away from digital in severa...

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