The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory

The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory Review

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David Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and reenergized the idea of democracy itself. The Audacity to Win is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president.

For two years Plouffe worked side by side with Obama, charting the course of the campaign. His is the ultimate insider’s tale, revealing both the strategies that delivered Obama to office and how the candidate and campaign handled moments of great challenge and opportunity. Moving from the deliberations about whether to run at all, through the epic primary battle with Hillary Clinton and the general election against John McCain, Plouffe showcases the high-wire gamesmanship that fascinated pundits and the drama and intrigue that captivated a nation.

The Audacity to Win chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline. In this extraordinary book, David Plouffe unfolds one of the most important political stories of our time, one whose lessons are not limited to politics, but reach to the greatest heights of what we dream about for our country and ourselves.

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Title:The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory
Edition Language:English

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    Some Testimonial About This Book:

  • Donna

    In The Audacity to Win, David Plouffe says of the boss he got to know so well during two years of campaigning together, "He is a chess player in a town full of checkers players."An idealist, a courage...

  • Sarah

    Erm.... there are people who are really outstanding at running a groundbreaking, thrilling, smart, and decent campaign that ends up bringing to power a history-making, thoughtful, effective, and super...

  • Chris

    A good book to read if you are starting a company and trying to create a culture. Started with nothing and built an organization that broke all records in participation and fund raising. But they coul...

  • Erin

    I don't care what side of the aisle you're sitting on, this is a must-read. Admittedly, if you're anti-Obama, parts might be a little nauseating (Plouffe is, as one might suspect given his position, "...

  • Cwelshhans

    I generally stay away from books about current politics because they get me agitated. This one, however, is focused pretty heavily on the hows and whys of the campaign and not so much on the ideology....

  • Scott

    Interesting insider account of the 2008 Obama campaign from its beginning through the election. If you enjoyed following the 2008 presidential election, then you'll enjoy this book; if not, you probab...

  • E

    The definitive diary on the Obama campaign President Barack Obama’s historic political campaign deserves to be studied for its innovative organization, volunteer effort, fundraising and use of techn...

  • Johnny Williams

    A terrific outline of the campaign-- but a little on the long and self serving side for Plouffe -- and although it gave some brief behind the scenes looks --it was shy on this element and I think a di...

  • Myra Khan

    Now I understand the complex and essentially undemocratic process that is U.S. presidential elections....

  • Lewis Weinstein

    A brilliant analysis of Obama's 2008 victory by the brilliant politician who managed it. It's time to re-read this to get a preview of the 2012 campaign....