The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Review

NEW YORK TIMES BESTSELLER
USA TODAY
BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Title:The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Edition Language:English

    Some Testimonial About This Book:

  • Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strat...

  • I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author’s lack of focus. The book tried to cross among business strategy, business history and s...

  • Glad this book was a very short read, since it’s not worth much of anyone’s time. I tend to not write my thoughts up on books I’ve read in a formalized fashion, but this one can’t slip by. Ga...

  • This is terrifying and hilarious and necessary. Everyone should be reading this—especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying bea...

  • My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair...

  • You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu....

  • ‘The Four’ considers the enormous power accrued – for good and for (tax-avoiding, job-destroying, fake news-propagating) ill – by the big four technology giants Amazon, Apple, Facebook and Goo...

  • Engaging and interesting but the humor might not be for everyone....

  • According to the book description, "…Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. Th...

  • Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succe...