The Victory Lab: The Secret Science of Winning Campaigns

The Victory Lab: The Secret Science of Winning Campaigns Review

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
     Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics. 

Title:The Victory Lab: The Secret Science of Winning Campaigns
Edition Language:English

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    Some Testimonial About This Book:

  • Carl

    I read this book as part of a book discussion group with political activists and the book was unpopular for a number of reasons.1. It doesn't have much of anything that's useful if you're in politics ...

  • Sbastien Belliveau

    A very interesting read. Even more so for people who have worked or are involved in politics, as it will certainly have them look back on their past work with a completely different point of view.The ...

  • Melissa

    Didn't care for this book at all. Was frequently impatient with the writing style. Felt his propensity for describing his character's hair style in the first 2/3s of the book to be a little off-puttin...

  • Sheris225

    This is a great book. It is filled with amazing insider details about every big campaign in the last forty years. It will have you grinning and shaking your head at some of the strategy that various c...

  • Mickey Hoffman

    This book turned out to be as much a collection of biographies as an explanation of research and practices that lead to winning campaigns. And I'm not that interested in the lives of the various polit...

  • Josh Lindner

    Required reading for anyone who works in politics. ...

  • Dan

    This blows my mind.When an election is close, the race has very little to do with issues. You win with two strategies: convert swing voters to your side, and get your likely voters to the polls. But t...

  • Rob Kitchin

    In The Victory Lab, Issenberg charts the use of scientific methods in the practice of electioneering in US politics. What’s fascinating about his account is that up until very recently there was ver...

  • Mary

    While volunteering for the Obama campaign in 2008, I wondered where that seemingly endless stream of names and phone numbers of potential supporters was coming from. Issenberg's book partially answers...

  • Cheryl

    I have to admit that I do not follow the elections that closely. However, I do try to educate myself on the primary candidates and what they stand for, so that I can make my vote really count. This is...